Micro moments examples

Have you heard? The days of a linear, clear-cut path to purchase are long gone.

Today's consumers are working their way through a far more complex web of small, smartphone-enabled steps—each one inching them toward the “buy now” button over the course of many weeks or months.

As a marketer, you’ve no doubt noticed this shift.

Types of micro moments

But did you know there’s an official name for it? Google refers to these steps as “micro moments,” and says they are having some tremendous impacts on digital marketing.

Ready or not, micro-moments are transforming marketing as we know it.

Here’s a quick introduction to the trend and its implications for your team.

What are Micro-Moments?

Micro-moments occur when people reflexively turn to a mobile device to explore, discover, research, and buy.

They are high-intent moments when preferences are shaped and decisions are made. Think of all those times when a shopper will whip out a smartphone to compare prices and check reviews after seeing a product on a store shelf, or ask a voice assistant to locate nearby shops and res

micro moments examples

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