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  • H&M

    Swedish multinational clothing retail company

    This article is about the fashion chain. For other uses, see H&M (disambiguation).

    H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinationalfashion retailer headquartered in Stockholm.

    Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.[11]

    H&M is the second-largest international clothing retailer after Inditex.[12][13] H&M was founded by Erling Persson in 1947 under the name Hennes.

    CEO from 2020 to 2024 was Helena Helmersson. Current CEO is Daniel Erver as of January 2024.[14][15][16]

    History

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    Foundation

    [edit]

    The business was established in 1947 by Erling Persson when he opened his first shop in Västerås, Sweden.[17] The shop was called Hennes (Swedish for 'hers') and only sold women'

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