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H&M
Swedish multinational clothing retail company
This article is about the fashion chain. For other uses, see H&M (disambiguation).
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinationalfashion retailer headquartered in Stockholm.
Known for its fast fashion business model, H&M sells clothing, accessories, and homeware. The company has a significant global presence, operating thousands of stores across 75 geographical markets and employing over 100,000 people worldwide.[11]
H&M is the second-largest international clothing retailer after Inditex.[12][13] H&M was founded by Erling Persson in 1947 under the name Hennes.
CEO from 2020 to 2024 was Helena Helmersson. Current CEO is Daniel Erver as of January 2024.[14][15][16]
History
[edit]Foundation
[edit]The business was established in 1947 by Erling Persson when he opened his first shop in Västerås, Sweden.[17] The shop was called Hennes (Swedish for 'hers') and only sold women'
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