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  • Why is it important to study marketing
  • Why study marketing management...

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  • With billions of social media users globally, it’s not surprising that more and more people are considering studying marketing to build a career in this highly diverse area. That might be just one valid reason to study marketing, but there are numerous other factors that could influence your decision.

    Here are 10 reasons why studying marketing may be the right path for you.

    1.

    Marketers are In Demand

    The need for skilled marketers, particularly digital marketers, has grown in recent years with the growth of social media and ecommerce. The global pandemic accelerated the shift to digital selling with research by Virgin Media reporting that 4 out of 10 people shopped online for the first time during lockdown.

    As more and more companies recognise the importance of showcasing their businesses effectively with the expertise of a trained professional, a degree in marketing will provide you with a skillset that will always be in demand.

    Join us at our upcoming Spring Open Day for CAO students on the 10th of May 2025 from 10am - 1pm and chat to marketing staff and students al

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