Global marketing pdf

The trend of increasing globalization and standardization of goods promoted on the world market was characteristic of international marketing in the late 20th century.

Advantages and disadvantages of global marketing

Advantages of global marketing

Scope of global marketing

Types of global marketing

Importance of global marketing

The standardization strategy is a single global strategy applied in various foreign markets. It is possible to say that it represents the highest level of optimization of marketing activities on an international scale, its most economical type.

The use of the strategy of globalization (standardization) implies that certain goods possess not only basic but also specific properties that are attractive to consumers regardless of their country of residence. Global marketing strategies imply that a single product range is sold according to a single standard marketing program.

What is international marketing

For example, the president of Coca-Cola calls this strategy "One look, one sound, one sale."

What Is Global Marketing

Global marketing is one of the most popular terms of multinational business. It is believed that the first time it was used by Theodore Levitt of Harvard University.

As the name

what is global marketing mix

what is global marketing standardization